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What Causes Hair Damage And How To Repair Damaged Hair

Redken | Jun 01

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WHAT CAUSES DAMAGED HAIR?

Hair damage happens when the hair's integrity is affected and its proteins get weakened. Damaged hair can appear frayed, resembling a flyaway. Typically, you can start noticing the deteriorating health of the hair when the split-ends start showing up. Hair damage could occur because of a lot of reasons, some of which are mentioned below.

  1. HEAT AND STYLING
    2.

    Excessive use of heat-styling tools such as hairdryers, straighteners or curling irons without sufficient heat protection can cause significant hair damage. The high temperatures can strip your hair of its natural moisture, making it dry, brittle and susceptible to breakage. Aggressive brushing and tight hairstyles can also weaken hair proteins, resulting in damaged strands and split ends.


  2. CHEMICAL PROCESSING
    3.

    Chemical treatments such as hair colouring, perming or other harsh treatments can harm the hair. These processes can alter the hair's structure, making it weaker, dry and more prone to breakage.


  3. IRREGULAR HAIR TRIMMING
    4.

    Not trimming your hair regularly can also lead to split ends and further damage as the split can make the hair strand weak.


  4. SUN DAMAGE
    5.

    Prolonged exposure to the sun can dry out hair and fade hair colour.


  5. LACK OF NUTRITION
    6.

    Lack of essential nutrients, including Vitamins A and B-12, folate, selenium and iron, can affect the hair quality and cause damage over time. A balanced diet is crucial for maintaining healthy hair.


  6. HORMONAL CHANGES
    7.

    Hormonal imbalances due to pregnancy, menopause or certain medications like thyroid can also affect the hair's health and lead to damage.

HOW TO REPAIR DAMAGED HAIR

The first step towards repairing damaged hair is understanding the root problem and taking adequate measures to fix it. Now that you know the possible causes of hair damage, you can take appropriate measures to promote hair repair. These measures can include building an effective hair care routine using the best-in-class products, maintaining a balanced diet, and following basic hygiene and grooming guidelines like regularly trimming the hair, using a heat protectant before heat styling, and more.

Hair Treatment for damaged hair involves a comprehensive hair care routine that targets the root of the damage. Redken's Acidic Bonding Concentrate (or ABC) Range is designed to provide a restorative solution for damaged hair. Here’s a quick peek at how Redken’s ABC range can help fortify your hair.

  1. CLEANSE WITH REDKEN'S ACIDIC BONDING CONCENTRATE SHAMPOO
    2.

    Begin your hair repair journey by thoroughly cleansing your hair with Redken's Acidic Bonding Concentrate Shampoo. This shampoo is designed to repair and strengthen your hair from the inside out. It is a sulphate-free shampoo that helps remove impurities and product buildup. Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that focuses on repairing weakened bonds within your hair to improve hair strength. It is a pH-balanced formula that also protects the hair from the damaging effects of hair colouring, styling tools and even water.


  2. CONDITION WITH REDKEN'S ACIDIC BONDING CONCENTRATE CONDITIONER
    3.

    Post applying the shampoo, apply Redken's Acidic Bonding Concentrate Conditioner. This sulphate-free conditioner is Redken’s most concentrated all-in-one formula for repairing damaged hair. It provides intense conditioning, ultimate strength and colour fade protection. It is more than just a conditioner, it is a hair treatment for damaged hair that ensures a 56% reduction in breakage* and 11x smoother hair that looks healthy and shiny**.
    *When used as a system of Acidic Bonding Concentrate Shampoo & Conditioner vs. Non-conditioning Shampoo
    **When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Acidic Perfecting Concentrate Leave-in Treatment vs. Non-Conditioning Shampoo


  3. APPLY REDKEN'S ACIDIC BONDING CONCENTRATE LEAVE-IN TREATMENT
    4.

    After shampooing and conditioning, apply the Acidic Bonding Concentrate Leave-in Treatment for a holistic hair treatment for damaged hair. It features Citric Acid and a concentrated bonding care complex that provides an additional layer of reinforcement to the hair. It also provides heat protection up to 230°C, making it a perfect product to use before heat styling your hair. Simply apply this product after washing and conditioning your hair and leave it in. Now style and flaunt your hair to your heart’s content without the fear of hair damage!

    By adopting the Acidic Bonding Concentrate Range of products by Redken in your damaged hair care routine, you will surely be able to see visible results in no time. The best part? You can also have the best, experienced and trained hair care professionals perform this routine on your hair! All you have to do is look for your nearest Redken Salon and consult our trained professionals for the best hair treatment for damaged hair. Flaunt your shiny, healthy and smooth hair, every day with Redken’s Acidic Bonding Concentrate range.